Sunday, December 23, 2007

Web Hosting - Are You Getting Your Moneys Worth?

Web hosting. If the term means anything to you at all then you either already have a hosting provider or are looking for one. Either way I hope to educate you on some of the basics to look for in a hosting company. Personal, business, free, ecommerce or discount an educated consumer makes all the difference.

When reviewing hosting providers most people wouldn't put this point first, but I do. Support. Yes, most companies have some type of support, but not all are equal. First and foremost is availability. Support staff should be available 24/7 by phone and email. Response time should also be quick and wait times should be announced and published on the web site. Technicians should be friendly, educated and speak your language.

After support the next most important set of things to look for in a hosting company are features. If the company can't provide what you need then you might as well look elsewhere. Some basics are of course capacity and bandwidth, but more importantly is the ability to do what you need to with your site. Ecommerce, blogging, forums, scripting and databases are much more important anymore then the amount of space you get.

Last but not least is price. When I say price I don't mean to suggest you get the cheapest plan out there. You should find the plan that has the features you need and is affordable. Don't get more than you need simply because you can. There are many hosting companies out there with bargain basement pricing. They can do this because your server is in their basement next to their washer and dryer. Be careful who you do business with and remember you get what you pay for.

In summary I just want to point out that the hosting environment is changing. With blogs and the like becoming more prevalent hosting companies need to adapt to stay in business. You as the consumer need to be educated in what you need and don't be afraid to make a switch if you have to.

D. David Dugan recommends http://hosting.dugancom.com for all of your web hosting, email, domain name and blogging needs.Index
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7 Questions To Ask Yourself Before Starting A Business Blog

Blogging is the latest buzzword in online marketing and PR. But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.

If you are planning to start a business blog, ask yourself these questions before you take the final plunge.

1. Do you really need a blog?

Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don't enjoy writing that much, you could always create an audio or video blog.

But would your business objectives really be served by starting a blog? Or could other methods of online marketing - like SEO, ezine advertising or newsletter publishing work just as well, if not better?

2. Whom do you want to reach with your blog?

The first step to reaching your audience is understanding where they go to find information about your products.

If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose.

If however, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.

- Internet users

Does your target audience really use the internet? If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort.

- Blog readers

Does your target audience read blogs? Or do they prefer to get their information in their inbox? If the latter is true, then an email newsletter might be a better option than a blog.

- Search engine users

A blog is an excellent way to boost your search engine rankings and get listed for a lot of your target keywords. If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention.

3. What do you want to achieve with your blog?

There are a lot of things that a blog can do for your business. Blogs can help you...

- Increase your visibility and search engine rankings

- Brand yourself, your products, your services, your company

- Build a community and network with people who have similar interests

- Expand your reach to those outside your current sphere of influence

- Establish your credibility as an expert or thought-leader in your field

- Put a human face on your business

- Reach out to potential customers and stakeholders

Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives.

4. How much time can you spend on your blog?

Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information.

If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business. If not, you should either hire someone to do the research or seriously rethink your decision to start a blog.

5. What blogging platform will serve your needs best?

Deciding your blogging platform is an important step that you should take only after becoming familiar with the features and benefits of each option.

The reason it is so crucial is because it can be extremely difficult to migrate an established blog to a new platform once you have started it. Moving your blog can result in you losing your data, search engine listings and readers, so don't take this decision lightly.

Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post.

If you are short of time, and want to spend more time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad might serve your purpose better.

This might also prove a better option if you want to get started as soon as possible, are new to the internet, or are unfamiliar with scripts or code.

If, on the other hand, you're a control freak and don't mind spending some time and effort to customize your blog, then a server-installed software, like Wordpress, b2Evolution or Movable Type might be just right for you.

If you don't want to install the scripts yourself, choose a hosting solution with Fantastico, which comes with a one-click install of a number of blogging software.

6. How do you plan to promote your blog?

Why is it good to know this before you start your blog? Because it will help you decide where best to invest your time and effort when you need to build traffic to your blog.

You'll learn more about the methods to promote your blog later in this eCourse. Some of these tasks can be outsourced, while others you will have to do yourself.

Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible.

7. How will you assess the success of your blog?

To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it.

Planning this in advance will help you take more informed decisions about your blogging metrics, choice of blogging platform and degree of customization you require on your blog.

Understand that blogging is not for everyone. It's just another form of communication. Don't get so hung up on the technology that you end up ignoring more appropriate ways of communicating your message.

Some things may be easier to communicate face to face, in a conference room, or even through the good old telephone.

But if you asked yourself all the questions above and decided that blogging meets all your objectives, then a blog may be just what the doctor ordered for your business.

Copyright 2006 Brian Anderson

Brian Anderson is an eBusiness consultant and offers marketeting courses, ebooks, and free newletter on marketing tips, resources and articles. http://www.profitexperts.biz07141
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